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What is Web Design?

Web design is the style of websites that can be found online. It typically refers to the user-experience aspects of web development, not software development. Web design was once concentrated on creating websites for desktop browsers. However since the mid-2010s designing for tablet and mobile browsers is becoming more important.

Web designers work on the layout, appearance, and in some instances the content of a site. The appearance, for example, is a function of the colors as well as fonts, images, and colors employed. Layout is the way information is organized and classified.

A well-designed website is user-friendly, visually appealing, and fits the audience and branding of the site. A lot of websites are created with a focus on simplicity, so that none of the unnecessary information or functionality that could distract or confuse users is displayed.

The most important element of the work of a web designer is a website that impresses and builds trust with the intended audience, eliminating any potential sources of frustration for users as is possible is an important consideration.

The two most popular ways to design websites that function well on mobile and desktop are the adaptive and responsive design. In responsive design, the content changes dynamically based on the size of the screen; while in adaptive design, the site’s content is set with layouts that are compatible with the sizes of screens that are common.

Maintaining a layout as consistent as is possible between devices is essential for maintaining confidence and involvement. Since responsive design may cause issues in this area designers should be cautious when deciding the way their work appears.

If they are accountable for the content , too and they might need to improve their skills They will have the benefit of having complete control over the final product.

Why Web Design is Dead

Templates of high-quality, advanced designs, automation, AI and mobile technology are pointing to the end the web-based design process as we are used to it.

The Web is (finally!) losing its relevance. Web pages themselves are no longer the mainstay for the Internet experience, and that’s the reason why designers must shift their focus to the next challenge, which is ecosystems and products, if they wish to remain relevant.

Web design is dead. It’s a very risky assertion however, this article explains the reasons why it isn’t going to be a success and how we as designers can do to change it. As a field, web design has exhausted its potential and the emergence of a new mix of technological and cultural trends suggest that we need a more comprehensive strategy.

Let’s begin with the signs of the imminent death.

Symptom 1: Commoditization by Templates

The majority of content you can find on the internet nowadays is managed by a framework or service – WordPress, Blogger, Drupal, you name it. Frameworks give you a base and shortcuts , allowing you to can spend less time battling with the development of a web site, and spend more time making content.

Due to the widespread availability of these frameworks, a vast range of paid and free templates allows you to get started with a professional design within a matter of minutes. Why should you hire a web designer when you can create an acceptable design at less than the price by using templates? In reality, most web designers (especially those who are on the lower end) simply pick a pre-made template and then make minor branding adjustments.

If your website is a basic informative one There’s probably an existing template that could do the job for you.

Symptom 2: Web Design Patterns are Mature

What is the most recent web design technology that you can put your finger at? Responsive design? This is digital age. Parallax? A useless eye-candy. The internet has offered all the components for user interfaces and patterns you could need for quite a while (and it’s true that parallax is not something we’ve ever required). This is why there’s not much new in web-based patterns of the last few years.

This level of maturity is beneficial for the users as they be able to find consistency in their everyday usage of the internet. Shopping carts, checkout forms, and login pages must all operate in the same manner. If you try to think of a different approach in this instance will likely be futile or even harmful.

Web Design

Symptom 3: Automation and Artificial Intelligence are Already Doing the Job

There’s a trend in automated web design services likely started with The Grid. It’s a solution to create basic websites that make design decisions based on semantic intelligence. It analyses your content to determine the most effective designs and colors, fonts, and other images for your website.

With carefully selected design principles (made from human beings) as the basis is a solid foundation. It’s difficult to make a mistake and the end result is likely to be superior to the work that a typical web designer could do.

If something is able to be automated, it is a sign that the procedures and standards have been well-established enough to not require a lot of human involvement. This is clearly the beginning. There will be a fierce battle over which company can provide superior designs, more quickly and with less human intervention.

Symptom 4: Facebook Pages as the New Small-Business Homepage

In the 1990s the future-oriented businesses would purchase their .com’s and expensive hosting plans, and then hire an “web master” in order to get The Web Page, the one that made their websites visible to everyone else on the Internet. In 2005, establishing an online presence using Blogger as well as WordPress.com was enough to start your wedding photography company (it was also easy and cost-free).

This function is completely dominated through Facebook pages. They’re free, designed to be popular from the beginning and offer powerful tools that were only accessible to large companies in the past (like subscription to updates or posting to media) They are also as simple to create as a profile page. They are so effective in making your business visible that they render basic websites useless.

Symptom 5: Mobile is Killing the Web

How often do you go to websites from your smartphone by simply entering the URL? It’s only when you don’t have the application, do you think? The majority of people don’t think of websites these days. they consider digital brands, which typically translate into subscriptions or apps (likes follows, likes, etc.). This is why the majority of big blogs, websites and portals are bringing their mobile apps at you – out of your home screen, out of your mind.

The mobile web is always slow and clunky. It isn’t easy to type addresses. Moving between tabs can be a bit confusing. Mobile devices that aren’t as powerful and overloaded data networks can’t provide a smooth internet experience similar to the one we get from our desktop computers.

As important as responsive web design is (not using it is committing digital suicide) It only ensures that the user will be able to view your website on the mobile browser, if she finds it in the first location. The limited space in her head is most of the time occupied by apps.

The rise of Web Services and the Content that Searches You

In reality, we require fewer websites and not more. There are too many websites competing for our attention, and thinking that we have the time in the world to shut down pop-up advertisements and explore hierarchical navigational structures and be awed by the dazzling intros, transitions, and effects.

What’s important isn’t how you arrange elements on a webpage: it’s the content in terms of a particular user’s need. This is why Google is now displaying real content in its results of its search, without needing to go to a different website.

For instance, if you Google an area restaurant on your smartphone, the results of the search include a link to call directly the restaurant. It’s not even necessary to go to the website. The page’s designer’s ego as well as the visitors-counter might be a little shaky however, ultimately the user experience will be enhanced.

As a field web design has been through its limits

Things are shifting towards digital assistants such as Siri and, more specifically, Google Now with the new updates in Android M: they aim to give you exactly the amount of information you require whenever you require it.

This means a change away from websites to web services, self-sufficient bits of information that can be merged with other services to provide worth. If you’re looking for the best restaurant, you can receive review on Foursquare or Yelp and the directions from Google Maps and the traffic conditions from Waze.

Furthermore, we are moving to a push-based system of consumption of content, where the correct information is delivered without having to ask for it. Google Now, for instance will inform you the time you must leave to ensure you arrive at the right time for your appointment. This is all occurring thanks to APIs, which are interfaces that allow other services to interact with your personal data. Today web pages aren’t needed at all.

It’s not to say that websites will disappear. They will continue to exist for a long time since they’re –and will remainbeneficial for specific purposes. However, there’s nothing of interest for designers today. They’re a commodity and medium, not the norm for businesses and digital products.

Websites are static information that must be discovered as well as visited (pull-based). However, in the new push-based model, the content is discovered by you. Based on data gathered from your environment or your activities, even your biometrics, tools and content will intelligently show up for you at the time you most likely to require they.

This is the main benefit of the latest generation of smartwatches: they collect information from your body and provide you with a smidgen of information that your brain can take in. Technology is already taking huge strides to disappear from your view.

Web Design
Web Design

What does this mean for us?

The good news is that Designers are far from becoming obsolete. In fact it is evident that the need of UX designers is increasing and everybody seems to be re-designing their digital products in the present.

The shift between experience and web designs is directly resulted by the transition from websites to digital products tools, ecosystems, and tools.

Web pages are only a small part of a larger system including applications for mobile devices, API’s, social media presence and search engine optimization customer service channels, as well as physical locations all contribute to the user’s experience when they interact with a brand, product, or service. The idea that you can run an enterprise or provide value simply by taking care of the web page is foolish at best , and dangerous at the worst.

All these touchpoints have to be planned, designed and controlled. This task will never cease to exist, no matter what channel.

We’ll need to continue to create cohesive experiences and useful content across smart devices for climatization, virtual reality and electronic contact lenses and anything else we come up with over the next few decades.

In reality, as technology fades away the only thing we see is the value that it transmits through it. Designers who wish to remain in business have to be experts at managing value and content across different channels.

It’s the right time to mature, as we’ve been a part of the problem. We have contributed to the creation of self-righteous websites that believe they are worthy of being watched and rewarded for the effort we put in creating them.

Today more than ever in a world that is flooded by information and noise, the world requires simple, intelligent and integrated systems of information. The earlier designers realize this requirement, the better prepared we’ll be to meet the challenges of the future.

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